How can you provide more services to your current customers and grow your business without exhausting all your time and resources? A digital marketing reseller partnership could be the solution. In this article, you will learn what it means to be in a reseller partnership, why you should start one, and how LocaliQ’s digital marketing Reseller Program could be a good fit for you.
As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.
Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.
Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts. Facebook Advertising Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time
For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and
Instagram has grown enormously since it was first launched in 2010, but only after Facebook bought it in 2011, people learned about the app. By 2012, they saw a huge increase in profiles where users started treating Instagram like a digital scrapbook. Since then, Instagram has evolved and introduced many different features such as direct messages, Instagram Stories, IGTV and a live video feature. In the last decade, Instagram has been a valuable channel for businesses to promote their products and services with
Demand for quality content is on the rise; 78% of marketers say they have achieved success as the result of investing in content marketing, and 68% of those successful marketers believe content marketing has allowed them to build credibility with their potential customers. So, what exactly is content marketing? According to the Content Marketing Institute, it is a process that involves creating consistent, valuable, and relevant content, and distributing it to the right audience, through the right channel, at the right time. Content marketing is geared toward lead generation and brand awareness instead
Did you know that as of January this year, 4.39 billion people are now using the internet? This is an increase of 9% as compared to January last year. The future is here, and the internet has enabled businesses to interact with targeted audiences in real-time. Forms of digital marketing can vary, from ads on search engines to display advertisements, to posts on social media platforms. Due to its nuances, these questions regarding digital advertising remain: Why do you need it? Is it right for your business? Where do you start? How to drive success with it?
