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Understanding Core Web Vitals: Google’s Key Metrics for User Experience

In the digital age, user experience plays a critical role in the success of any website. Google, being the dominant search engine, has always emphasised the importance of delivering a seamless and exceptional user experience. These Core Web Vitals focus on three crucial aspects: loading, interactivity, and visual stability. Understanding and optimising these metrics can significantly impact your website’s ranking and overall user satisfaction. Background: The Evolution of Page Experience Metrics Google has always been at the forefront of promoting

12 Essential Statistics to Consider for Google Business Profile (GBP) in 2023

In the ever-evolving landscape of digital marketing, a Google Business Profile (GBP) also known as Google My Business (GMB) has emerged as a critical tool for local businesses striving to enhance their online visibility and connect with potential customers. However, navigating the intricacies of GMB Insights—the metrics and data that illuminate how businesses are discovered and engaged with on Google—can be a challenging endeavour. To help you navigate the world of GMB and make informed decisions, we’ve compiled these essential

Build Your Online Presence with Premium Listings

ReachLocal launches Premium Listings, the foundation of your online presence. We’ll help you get accurately listed where it matters, driving visits, calls and clicks to your business.

The Best Marketing Strategies for Small Businesses in 2023

As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.

Technical Vs Content SEO: Everything You Need to Know

Technical SEO and Content SEO work wonders to help you optimise your website in the best way. We share the key differences between the two.

Maximise Your Performance Max Campaign This Holiday Season

Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.

6 Tips to Improve Your Search Advertising

Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.

How Your Business Can Benefit this EOFY

With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.

4 Tips to Help You Optimise Your Listing on Google

Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.

Claim Your Business on Google in Two Easy Steps

Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.