Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.
Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.
Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts. Facebook Advertising Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time
For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
It’s great to see businesses across Australia and New Zealand keeping a positive attitude and dedicating time to keeping customers informed of changes during this crisis. Keep reading for ideas on how to adapt your business, and ways you, as a consumer, can continue to support local businesses during this time.
As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and
A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review? The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative
Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts
The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Marketing Trend: Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In
