Marketing

5 Ways to Get More Online Reviews

Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get

Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it? Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour. So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be used to

Bidding on Your Brand Name – Should You Do It?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

Digital Tactics to Win Back Your Audience’s Attention

Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your

Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a

HELP! I’m A Marketer and Don’t Know Digital Marketing

This was me two years ago. After years of working for a major power tool supplier and travelling the world, I started a new role as Marketing Manager for a digital company. I was over the moon about this exciting opportunity. But reality hit me hard and quick. I knew how to calculate the right anchor solution, sell concrete saws and how to pitch the latest cordless hammer drill. But keywords, meta tags, SEO, PPC, buyer personas and nurture campaigns