Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.
Market Better to Gen Z
Roughly two thirds of all spend on small businesses is from Generation Z and Millennials. Gen Z will continue to become a major force as a consumer cohort and brands must learn how to communicate and market their products in an impactful way to reach the first digital native generation of consumers.
Are .au Website Domains Worth It?
There’s less than a month left for businesses to take advantage of priority .au domain access. Ensuring you have full access and ownership of all digital assets is more important than ever!
6 Tips to Improve Your Search Advertising
Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
Connect With Customers Like Never Before with Live Chat
In our increasingly digital world, consumers expect instant answers from businesses, and if they can’t find the information they need easily on your website, they’ll go elsewhere. We share why Live Chat is a necessity for businesses to connect with their customers like never before.
How Your Business Can Benefit this EOFY
With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.
4 Tips to Help You Optimise Your Listing on Google
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Claim Your Business on Google in Two Easy Steps
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
End of Financial Year (EOFY) Search Marketing Insights
Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.
Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.