With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.
4 Tips to Help You Optimise Your Listing on Google
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Claim Your Business on Google in Two Easy Steps
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
End of Financial Year (EOFY) Search Marketing Insights
Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.
Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.
Prepare Your Website for Google’s Page Experience Update
Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.
Trust a Microsoft Advertising Partner to Help Grow Your Business
LocaliQ Australia & New Zealand is thrilled to announce we’ve maintained our Elite tier status in the Microsoft Advertising Partner Program for 2021. This valuable partnership allows us to ensure our clients are showing up in all the right places, in the most impactful ways.
5 Marketing Trends to Watch in 2021
Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.
Boost Your Google Click-Through Rate with Seller Ratings
Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.
Why Your Lead Gen Strategy Should Include YouTube Ads
YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.