Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox. This month, look at your email marketing plan. Are you targeting your customers?
This Month’s Marketing Must: Email Marketing
73% of millennials prefer communications from businesses to come via email.
- Use targeted email marketing to segment your audience and personalize your email messages to increase open rates.
- Make sure your subject line is catchy, straightforward, and enticing.
- Keep your email marketing messages short and sweet, leading with a deal or promotion never hurts!
November Marketing & Promotion Ideas
- Do you have any seasonal products or services? Make sure to show them off this month.
- Check in with your employees to confirm when or if anyone is planning to take off for the upcoming holidays so your scheduling is streamlined.
- With Black Friday and Cyber Monday coming, make sure to update your campaigns ads by adding in specific sale-focused keywords like ‘Free Express Shipping’, ‘Biggest Sales of the Year’ or ‘Black Friday Deal’.
- Check in with your employees to confirm when or if anyone is planning to take off for the upcoming holidays so your scheduling is streamlined.
Email Subject Line Ideas
- Black Friday Deals For You!
- What to Buy on Black Friday (It’s Not What You Think)
- [Name], shop small with us
- 10 Things to Do Before 2023 Is Over
Social Calendar Highlights
📅 Nov 1-30 – 👨 Movember
This November, we’re raising awareness for Men’s health. From mental health and suicide prevention, prostate cancer and testicular cancer- it’s for our fathers, brothers, partners and friends. Be it walking the 60km or growing your MO over this month, take part today and help to start the #MOvember conversation.
📅 Nov 6-12 – 🚮 National Recycling Week
National Recycling Week provides an opportunity to highlight any outstanding recycling initiatives your business or employees are implementing through videos, content and photos using social hashtags #ReduceReuseRecycle #Recycle #NationalRecyclingWeek.
📅 Nov 24 – 🛍️ Black Friday
Promote your special offers on social media with eye-catching phrases such as ‘Free Express Shipping’ or ‘Biggest Sale of the Year’.
📅 Nov 27 – 💻 Cyber Monday
Highlight any additional exclusive offers for Cyber Monday on social media with colourful graphics featuring discounts such as ‘10% off this Cyber Monday’ or offer exclusive competitions or giveaways to engage your customers.
(Download your printable November guide here)
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More 2023 Marketing Guides:
Jayde Nguyen