The Mega Must-Have Marketing Calendar: April 2024

This Month’s Marketing Must: Social Media

Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans – so they shouldn’t be ignored!

60% of Instagram users say they discover new businesses on the platform

Source: LinkedIn
  • Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information.
  • Try out different types of social posts to see which perform best for your audience do they like pictures or videos better than content?
  • Create a posting schedule so you’re regularly posting on your social media platforms.

April Marketing & Promotion Ideas

  • With Easter’s long weekend this month, consider an Easter sale or promotion.
  • Run an Anzac Day sale or promotion for veterans or active service members to show appreciation on this day of rememberance.
  • Turn over a new leaf this season with your web presence by doing a quick search for your brand name and taking note of what shows up–does everything look good?
  • Celebrate Earth Day by gathering your employees and volunteering with a local clean-up organisation. Make sure to share pictures to your social sites!

Email Subject Line Ideas 

  • You’re Invited! RSVP to Our Autumn Event
  • Peep these deals, [Name]
  • [Name], it’s raining deals! Come in for a treat
  • April Fools’ Deals That Aren’t Even Funny

Social Calendar Highlights

📅 Apr 1 – 😂 April Fool’s Day

If your business is into pranks, post the aftermath on your social sites. Or ask your audience the best prank they’ve witnessed. #aprilfools

📅 Apr 7 – 👩‍⚕️ World Health Day

Raise awareness for this year’s theme, share resources to your followers and showcase how you prioritise the health of your community. #worldhealthday

📅 Apr 22 – 🌏 Earth Day

Celebrate Earth Day by sharing ideas for sustainability, pics of you and your team volunteering with a local clean-up, or how your business contributes to restoring our earth year-round. #earthday

(Download your printable April guide here

Our Digital Marketing Consultants are marketing experts and will work with you to implement campaigns that achieve your specific goals and objectives. Leave your details here, and one of our friendly team will give you a call. 

Carla Devot-Manoukian

Carla is the Marketing & Communications Specialist at LocaliQ ANZ. She is present across multiple platforms and focuses on B2B activities. When she isn't working, she loves to read, bake, and build legos.

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