This Month’s Marketing Must: Social Media
Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans – so they shouldn’t be ignored!
60% of Instagram users say they discover new businesses on the platform
Source: LinkedIn
- Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information.
- Try out different types of social posts to see which perform best for your audience do they like pictures or videos better than content?
- Create a posting schedule so you’re regularly posting on your social media platforms.
April Marketing & Promotion Ideas
- With Easter’s long weekend this month, consider an Easter sale or promotion.
- Run an Anzac Day sale or promotion for veterans or active service members to show appreciation on this day of rememberance.
- Turn over a new leaf this season with your web presence by doing a quick search for your brand name and taking note of what shows up–does everything look good?
- Celebrate Earth Day by gathering your employees and volunteering with a local clean-up organisation. Make sure to share pictures to your social sites!
Email Subject Line Ideas
- You’re Invited! RSVP to Our Autumn Event
- Peep these deals, [Name]
- [Name], it’s raining deals! Come in for a treat
- April Fools’ Deals That Aren’t Even Funny
Social Calendar Highlights
📅 Apr 1 – 😂 April Fool’s Day
If your business is into pranks, post the aftermath on your social sites. Or ask your audience the best prank they’ve witnessed. #aprilfools
📅 Apr 7 – 👩⚕️ World Health Day
Raise awareness for this year’s theme, share resources to your followers and showcase how you prioritise the health of your community. #worldhealthday
📅 Apr 22 – 🌏 Earth Day
Celebrate Earth Day by sharing ideas for sustainability, pics of you and your team volunteering with a local clean-up, or how your business contributes to restoring our earth year-round. #earthday
(Download your printable April guide here)
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Carla Devot-Manoukian