Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.
Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.
The competitiveness of the online marketplace is only getting harder for smaller or less established businesses. Here are four strategies that can help your e-commerce business sell to more customers online, and even get ahead of your competitors.
While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.
Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?
YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.
Search Engine Optimisation (SEO) is pivotal for getting qualified leads to your online store and ranking your website high on search engines. Almost 40% of all traffic to eCommerce sites come from search engines. SEO also helps engage users, drive more traffic to your website and convert more leads. In this article, we have laid out a few SEO strategies with the hope to help you rank your eCommerce website better on search engines.
What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).
Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. It doesn’t matter whether you own a restaurant, plumbing business or a dental clinic, ultimately the goal is to acquire new customers, and you can find them online with basic digital marketing. Here are a few tactics we’ve outlined that will work well for a small business like yours.
There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.
