This Month’s Marketing Must: Search Advertising
Another way to get found on Google and other top search engines? Search advertising! Search ads show up at the top of Google and Bing for relevant queries to drive traffic and customers to your website.
- Run local PPC ads to capture searchers looking for your products or services in your area.
- Use the right PPC keywords to build your strategy.
- Test running search ads for promotions, specific products or services, and your business name to see what drives the best results.
February Marketing & Promotion Ideas
- Run a Valentine’s Day sale or promotion to show your customers how much you love them.
- Send your customers your Valentine’s Day promotion over email so they get a little love in their inbox.
- To celebrate Black History Month, share your favourite quotes from Black leaders or historical figures on social media and ask your audience to share theirs.
- February is also Heart Health Month, so share resources on your social sites to educate your audience.
Email Subject Line Ideas
- Freeze! February Offers Incoming
- [Name], February finds to buy ASAP!
- Stellar Savings for Lunar New Year
- Deals as Sweet as Your Sweetheart
Social Calendar Highlights
📅 Feb 7 – 📖 World Read Aloud Day
Celebrate the joys of reading by sharing with your audience an excerpt from your favourite book or author. Invite your followers to share theirs and create a thread of knowledge. #worldreadaloudday
📅 Feb 10 – 🧧 Lunar New Year
New Year or show your followers how you celebrate it and invite anyone partaking in the festivities to showcase their favourite part of the holiday. #lunarnewyear
📅 Feb 14 – 💌 Valentine’s Day
Socialise your Valentine’s Day specials or promotions on your social sites. Target those last-minute shoppers with a special gift basket giveaway. #valentinesday
(Download your printable February guide here)
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