This Month’s Marketing Must: Search Engine Optimisation
Start your year off right by getting found on search engines with search engine optimisation (SEO). SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost.
93% of online experiences begin on a search engine.
Source: Search Engine Journal
- Make sure all your metadata–meaning your title tags and meta descriptions–on your website are filled in and contain relevant keywords for your business.
- Test the links on your site to make sure they go to live pages instead of broken links with 404 errors.
- Read through the content on your site–does it make sense? Is it clear what your business does?
January Marketing & Promotion Ideas
- Run a 24% off sale to celebrate the year 2024.
- Make New Year’s resolutions for your business, and if applicable, share them with your customers on social media or through email marketing.
- Host or attend an Australian Open watching session – Create a sense of community and encourage sportsmanship.
- Write a holiday round-up post for your company blog or social sites–include pictures of how you and your team celebrated.
Email Subject Line Ideas
- New Year Means New Savings!
- Just the thing to keep you fresh…
- Our Top Tips for a Tiptop Year
- 4 Ways to Make This Your Best Year Yet
Social Calendar Highlights
đź“… Jan 14 – đź«‚ International Thank-You Day
Share a picture of someone who makes your life better in some way. Spread the love with your community and start a thread of gratitude. #internationalthankyouday
đź“… Jan 15 – ✊🏿 Martin Luther King Jr. Day
Celebrate this day by sharing your favourite Martin Luther King Jr. quote and asking your audience to share theirs. #MLKDay
đź“… Jan 24 – đź‘” International Sweatpants Day
Proudly wear your beloved pair of sweatpants and share it with your community! Invite your wfh and in-office employees to do the same and post it tagging your company. #internationalsweatpantsday
(Download your printable January guide here)
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Carla Devot-Manoukian