The Mega Must-Have Marketing Calendar: January 2024

This Month’s Marketing Must: Search Engine Optimisation

Start your year off right by getting found on search engines with search engine optimisation (SEO). SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost.

93% of online experiences begin on a search engine.

Source: Search Engine Journal
  • Make sure all your metadata–meaning your title tags and meta descriptions–on your website are filled in and contain relevant keywords for your business.
  • Test the links on your site to make sure they go to live pages instead of broken links with 404 errors.
  • Read through the content on your site–does it make sense? Is it clear what your business does?

January Marketing & Promotion Ideas

  • Run a 24% off sale to celebrate the year 2024.
  • Make New Year’s resolutions for your business, and if applicable, share them with your customers on social media or through email marketing.
  • Host or attend an Australian Open watching session – Create a sense of community and encourage sportsmanship.
  • Write a holiday round-up post for your company blog or social sites–include pictures of how you and your team celebrated.

Email Subject Line Ideas 

  • New Year Means New Savings!
  • Just the thing to keep you fresh…
  • Our Top Tips for a Tiptop Year
  • 4 Ways to Make This Your Best Year Yet

Social Calendar Highlights

đź“… Jan 14 – đź«‚ International Thank-You Day

Share a picture of someone who makes your life better in some way. Spread the love with your community and start a thread of gratitude. #internationalthankyouday

đź“… Jan 15 – ✊🏿 Martin Luther King Jr. Day

Celebrate this day by sharing your favourite Martin Luther King Jr. quote and asking your audience to share theirs. #MLKDay

đź“… Jan 24 – đź‘” International Sweatpants Day

Proudly wear your beloved pair of sweatpants and share it with your community! Invite your wfh and in-office employees to do the same and post it tagging your company. #internationalsweatpantsday

(Download your printable January guide here

Our Digital Marketing Consultants are marketing experts and will work with you to implement campaigns that achieve your specific goals and objectives. Leave your details here, and one of our friendly team will give you a call. 

Carla Devot-Manoukian

Carla is the Marketing & Communications Specialist at LocaliQ ANZ. She is present across multiple platforms and focuses on B2B activities. When she isn't working, she loves to read, bake, and build legos.

View all articles

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>