This Month’s Marketing Must: Retargeting Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web. People who see retargeted ads are 70% more likely to convert on your website. Source: Invesp March Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Mar 1 – 🤝🏻 Employee Appreciation
As of now, Google processes over 8.5 billion searches per day, which translates into an enormous opportunity for web content creators who are savvy about semantic richness. Crafting content that ranks will require ongoing effort and adaptation to the latest search engine algorithms; however, the payoff in terms of traffic and engagement can be substantial. Investing the time and resources into producing semantically rich content is not just about improving SEO. It’s about providing genuine value to your audience, establishing
In the ever-evolving landscape of digital marketing, the advent of smartphones and the subsequent shift in consumer behavior have paved the way for innovative strategies. One such strategy that has garnered attention is geofencing marketing. This location-based approach utilises GPS or RFID (Radio Frequency Identification) technology to deliver targeted messages and advertisements to smartphone users based on their geographic location. What is Geofencing Marketing? Geofencing marketing is a dynamic technique that leverages technologies like GPS or RFID to establish virtual
Dive into the key elements shaping Local SEO. Explore top factors influencing Google’s local search rankings. Master your local online visibility. When it comes to improving your online visibility within a specific geographical area, mastering Local SEO is imperative. This is especially crucial for brick-and-mortar businesses that cater to customers within a particular locale. Google’s local search rankings have their own set of criteria different from its global counterparts. In this blog, we’ll delve into the top factors that influence
This Month’s Marketing Must: Search Advertising Another way to get found on Google and other top search engines? Search advertising! Search ads show up at the top of Google and Bing for relevant queries to drive traffic and customers to your website. 75% of searcher say PPC ads make it easier for them to find what they’re looking for. Source: Clutch February Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Feb 7 – 📖 World Read
In the intricate world of digital content, guiding search engine robots to interact appropriately with your website is paramount. These interactions can shape the visibility and success of your site in search results. Two instrumental tools guiding these interactions are the X-Robots tag and Robots.txt. While both deal with search engine directives, they cater to different requirements and have unique implementations. Historically speaking, Google introduced its support for the X-Robots-Tag directive back in 2007. The tech giant was explicit in
🌟 Exciting News: LocaliQ Featured in Feedspot’s Top 40 Marketing Blogs! 🚀 We’re thrilled to announce that LocaliQ has clinched a spot in Feedspot’s prestigious list of the top 40 marketing blogs in New Zealand! 🎉📈 This recognition highlights our commitment to delivering high-quality marketing insights and staying at the forefront of industry trends. Feedspot, a leading content reader platform, curates lists based on rigorous criteria such as content quality, post frequency, social media engagement, and more. Being included in
In today’s digital age, where information travels at the speed of light, establishing and maintaining a positive online presence is crucial for businesses. Consumers increasingly turn to the internet to make informed decisions about products and services, and a company’s online reputation plays a pivotal role in shaping these choices. This brings us to the importance of online reputation management (ORM), a proactive strategy that businesses must adopt to build and safeguard their digital image. Why Online Reputation Management Matters:
In the digital age, user experience plays a critical role in the success of any website. Google, being the dominant search engine, has always emphasised the importance of delivering a seamless and exceptional user experience. These Core Web Vitals focus on three crucial aspects: loading, interactivity, and visual stability. Understanding and optimising these metrics can significantly impact your website’s ranking and overall user satisfaction. Background: The Evolution of Page Experience Metrics Google has always been at the forefront of promoting
This Month’s Marketing Must: Search Engine Optimisation Start your year off right by getting found on search engines with search engine optimisation (SEO). SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost. 93% of online experiences begin on a search engine. Source: Search Engine Journal January Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Jan 14 – 🫂 International Thank-You Day Share a picture
