Your Essential Marketing Guide: May 2023

Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved? 

This Month’s Marketing Must: Social Media 

60% of Instagram users say they discover new businesses on the platform. Are you using your business’s social media sites to their fullest potential? 

  • Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information. 
  • Try out different types of social posts to see which performs best for your audience. Do they like pictures or videos better than content? 
  • Create a posting schedule so you’re regularly posting on your social media platforms. 

May Marketing & Promotion Ideas 

  • Take some time to make sure you’ve responded to all your business’s reviews so far this year.  
  • Launch a customer loyalty program, if you don’t already have one, to reward your customers and keep them coming back.  
  • Run a Mother’s Day sale or promotion. Alert your existing customers via email and promote them on your social media profiles. 

Email Subject Line Ideas 

  • MAYbe you should open this… 
  • [Name], Major May Savings Across All Services! 
  • Calling all mums! Special savings inside… 

Social Calendar Highlights 

📅 May 4 – 💫️ Star Wars Day #Maythe4thBeWithYou 

To all the Star Wars fan out there. This is YOUR day. Wear your Wookie costume or bring your lightsaber and share the on social media with #starwarsday and #maythe4thbewithyou. 

📅 May 14 – 👩‍👧‍👦️ Mother’s Day 

Shout out to all the mums on social media – share a special message, and include a picture with you and your mum, or you and your kids if you’re a mum! #mothersday   

📅 May 28 – 🍔 National Burger Day 

Always a good excuse to gather with your colleagues, clients or friends for a nice (veggie?) burger! Share your pictures on social media and tag #nationalburgerday 

(Download your printable May guide here)

Our Digital Marketing Consultants are marketing experts and will work with you to implement campaigns that achieve your specific goals and objectives. Leave your details here, and one of our friendly team will give you a call.   

More 2023 Marketing Guides:    


Jayde Nguyen

Jayde is a passionate Graphic Designer who designs all internal and external communications for LocaliQ Australia and New Zealand. She also updates and manages our websites, in addition to assisting with other marketing activities. When she's not working, you can find her watching comedy, going out for jogs, training Brazilian Ji-Jitsu and exploring new spots to eat.

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