It is crucial for any business looking to thrive online to make sure their online presence is in tip-top shape, and one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. Even if you don’t have time for a full review, you likely have five spare minutes to do a quick website check and clean-up. Here are a few small tasks you can tackle in just a few minutes!
Whether you’re planning for it or not, your customers and your potential customers are looking for you online. 78% of marketers say they have achieved success as the result of investing in content marketing and believe it has allowed them to build credibility with their potential customers. Here are five ways content marketing is setting a foundation that can help your business grow online.
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.
Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.
We know that the customer journey for auto repairers is short, with the majority of consumers starting on search engines like Google or Bing. This is why paid search ads, local listings and SEO are so effective for car repair marketing. You’ll also need a strong website with convenient and easy ways for potential customers to contact you. The good news is, with a little bit of planning you can ensure you are continually driving customers to your business. Here are six proven digital strategies for marketing your auto repair business.
Search Engine Optimisation (SEO) is pivotal for getting qualified leads to your online store and ranking your website high on search engines. Almost 40% of all traffic to eCommerce sites come from search engines. SEO also helps engage users, drive more traffic to your website and convert more leads. In this article, we have laid out a few SEO strategies with the hope to help you rank your eCommerce website better on search engines.
What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).
Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. It doesn’t matter whether you own a restaurant, plumbing business or a dental clinic, ultimately the goal is to acquire new customers, and you can find them online with basic digital marketing. Here are a few tactics we’ve outlined that will work well for a small business like yours.
For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
