Search Results for: SEO

The Mega Must-Have Marketing Calendar: January 2024

This Month’s Marketing Must: Search Engine Optimisation Start your year off right by getting found on search engines with search engine optimisation (SEO). SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost. 93% of online experiences begin on a search engine. Source: Search Engine Journal January Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Jan 14 – 🫂 International Thank-You Day Share a picture

Year-End Analytics: Reviewing Your Web Presence Performance 

As the year draws to a close, it’s the perfect time for businesses to reflect on their web presence analytics and assess the effectiveness of their online strategies. A comprehensive review of your web presence performance is crucial for making data-driven decisions and planning for the upcoming year. In this blog, we will guide you on how to analyse your web presence performance, covering website traffic, SEO rankings, and social media engagement, to help you set the stage for a

Data-driven Downtime: Analysing and Adapting Your Online Strategy for the Holiday Season 

As the holiday season approaches, businesses often find themselves in the midst of increased activity and heightened customer engagement. Amid the hustle and bustle, it’s crucial to recognise the value of downtime for data analysis. Understanding customer behavior during the holidays through comprehensive data analysis can significantly impact your online strategy for the future. In this blog, we’ll delve into the importance of data-driven downtime and how businesses can leverage insights to refine their online approach for upcoming holiday seasons. 

LocaliQ’s Holiday Marketing Checklist for Small Businesses 

The holiday season is a pivotal time for small businesses to capitalise on increased consumer spending and festive cheer. To ensure your local business stands out and thrives during this busy period, LocaliQ has crafted a comprehensive holiday marketing checklist. This checklist covers essential elements, including a strong web presence, effective SEO strategy, and the implementation of chat support.  1. Web Presence Enhancement  Update Your Website: Give your website a festive makeover. Ensure that holiday promotions, special offers, and gift

LOCALiQ ANZ Announced as Finalists in SEMrush Search Awards 2023

The SEMrush Search Awards are highly regarded in the digital marketing community, celebrating excellence and innovation in various categories within the field of search marketing. Being named a finalist is a testament to LocaliQ ANZ’s commitment to delivering exceptional results and value for our clients for the past 15 years. The Best Local Campaign category, in particular, highlights our prowess in tailoring marketing strategies to reach local audiences effectively. About the nomination Best Local Campaign:  LocaliQ Australia Pty Ltd &

Link Building Strategies for 2024: Proven Techniques to Earn Quality Backlinks 

In the ever-evolving landscape of digital marketing, link building remains an indispensable strategy for brands keen to increase their online authority, relevance, and experience. The environment, however, is not stagnant. Fresh approaches are born out of necessity, while older tactics either evolve or perish. We’re here to guide you through the techniques of 2024 that have proven their mettle in earning quality backlinks.  Understanding the Importance of Backlinks:  Before diving into the strategies, it’s essential to grasp why backlinks continue

The Future is Now: AI’s Impact on Marketing 

In the ever-evolving landscape of digital marketing, the role of Artificial Intelligence (AI) has emerged as a transformative force, reshaping the way businesses connect with their audience. Let’s delve into the profound impact of AI on marketing and how automation is steering the industry towards unparalleled success.  Personalised Customer Experiences  One of the most significant contributions of AI to marketing is its ability to create personalised customer experiences. Professionals today can employ AI algorithms that analyse consumer behavior, preferences, and

12 Essential Statistics to Consider for Google Business Profile (GBP) in 2023

In the ever-evolving landscape of digital marketing, a Google Business Profile (GBP) also known as Google My Business (GMB) has emerged as a critical tool for local businesses striving to enhance their online visibility and connect with potential customers. However, navigating the intricacies of GMB Insights—the metrics and data that illuminate how businesses are discovered and engaged with on Google—can be a challenging endeavour. To help you navigate the world of GMB and make informed decisions, we’ve compiled these essential

Your Essential Marketing Guide: September 2023

93% of people say they are influenced by online reviews. Online reviews work a lot like word-of-mouth referrals and can mean big money for your business and contribute to your search engine rank. This month, make time to review your online listings and develop ways to gain more positive online reviews for your business. 

The Rise of Voice Assistants – How to Leverage Voice Search for Business Growth

In recent years, voice search has revolutionised the way we interact with technology. Thanks to the rapid advancements in artificial intelligence and natural language processing, voice assistants have become an integral part of our daily lives.