Are you ready for Cyber Weekend? We share tips on how to get your brand in front of as many potential customers during the biggest sale period of the year.
Market Better to Gen Z
Roughly two thirds of all spend on small businesses is from Generation Z and Millennials. Gen Z will continue to become a major force as a consumer cohort and brands must learn how to communicate and market their products in an impactful way to reach the first digital native generation of consumers.
How Small Businesses Can Succeed in a Recession
Recent years have brought unprecedented challenges – the last thing small businesses want to think about is the likelihood of a recession. Unfortunately, with the economy contracting, the highest level of inflation in decades and an extremely volatile housing market – a recession is likely already underway.
E-Commerce Trends Your Business Can Leverage
It’s predicted that by 2040, 95% of all purchases will be made through e-commerce. Having a first-rate ecommerce website should be a priority for businesses looking to increase online sales. It’s also a good idea for businesses to be across the latest trends and technology to remain successful.
10 Tips to Improve Your Local SEO
Searches for local businesses continue to grow. 61% of consumers search locally every day, with searches for “open now near me” growing globally by over 400% YOY. By adopting an effective local search marketing strategy for your business, the number of leads and conversions coming through your website will boost sales.
9 Ways to Improve Your Customer Communication Strategy
An effective customer communication strategy helps build relationships with your customers, increase loyalty and retention, address customer concerns and complaints, improve your business sentiment and present a cohesive brand message. We’ve put together tips on how your business can improve your customer communications strategy.
8 Reasons to Run Digital Display Advertising
81% of consumers conduct online research before making a purchase online. If consumers are visiting multiple sites to find the best product/service they’re after, why not target them while they’re already engaged? Display advertising allows you to put your business in front of consumers where they spend most of their time – browsing online.
Why Your Business Needs Social Ads
For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
6 Tips to Improve Your Search Advertising
Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
Connect With Customers Like Never Before with Live Chat
In our increasingly digital world, consumers expect instant answers from businesses, and if they can’t find the information they need easily on your website, they’ll go elsewhere. We share why Live Chat is a necessity for businesses to connect with their customers like never before.
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