In the ever-evolving world of digital marketing, SEO (Search Engine Optimisation) remains a cornerstone for businesses looking to establish a strong online presence. While SEO encompasses various aspects, one that often proves to be particularly challenging is Technical SEO. This specialised branch focuses on optimising the technical aspects of your website to enhance its search engine visibility. For large-scale websites, such as e-commerce platforms, news portals, or multinational corporations, the challenges in technical SEO are amplified due to the sheer
In the ever-evolving landscape of digital marketing, a Google Business Profile (GBP) also known as Google My Business (GMB) has emerged as a critical tool for local businesses striving to enhance their online visibility and connect with potential customers. However, navigating the intricacies of GMB Insights—the metrics and data that illuminate how businesses are discovered and engaged with on Google—can be a challenging endeavour. To help you navigate the world of GMB and make informed decisions, we’ve compiled these essential
In recent years, voice search has revolutionised the way we interact with technology. Thanks to the rapid advancements in artificial intelligence and natural language processing, voice assistants have become an integral part of our daily lives.
Paid media advertising has proven to be a tremendous opportunity to reach new audiences, drive leads and conversions. But the reality is managing the complexities of budget allocation and bidding strategies can be daunting.
Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. If you haven’t already, April is the time to consider adding a Live Chat tool to your business’ website.
The Australia Post E-commerce Industry Report 2023 provides insights into the current state of the e-commerce industry in Australia, as well as predictions for its future growth and trends. The report is based on research conducted by Australia Post and a survey of over 2,000 Australian consumers and over 1,000 Australian businesses.
Having worked closely with Microsoft Advertising for many years, LocaliQ is excited to see how Generative Pretrained Transformer (GPT), is going to improve our client marketing campaigns, as it represents the next stage in the evolution of Microsoft Advertising.
March marks the beginning of Autumn, when the leaves begin to change colour and temperatures start to drop. During this month of transition, now is the perfect time to ensure your website is doing the most for your business. Is it time for a website refresh?
ReachLocal launches Premium Listings, the foundation of your online presence. We’ll help you get accurately listed where it matters, driving visits, calls and clicks to your business.
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.